Dear Bethany Community Church,
Some women’s advocacy groups are protesting CBS’ decision to air a commercial during the Super Bowl that they say is offensive and demeaning to women.
The groups are not protesting the demeaning of women on the sidelines or during the half-time show. The commercial is not one in which women are objectified to sell beer or cars or announce new web companies.
Instead, the groups’ fury is targeted at a 30-second ad from Focus on the Family in which a mother will relate the story of how she was advised to abort her unborn son when she became ill in the Philippines. She refused to do so and her son, Tim Tebow, became one of the most successful quarterbacks to ever play at the University of Florida, or anywhere else for that matter.
I try not to be a pessimist. I have every confidence that through the gospel, hearts can be changed and our culture can change in radical ways. But I have to admit that the furor over this ad has me quite saddened and perplexed.
The venue in question—the Super Bowl—has hosted some of the most offensive advertising content ever. There was the scandalous “wardrobe malfunction” incident several years ago that resulted in heated discussions regarding indecency, but for the most part these discussions missed the fact that decency and modesty in television were long ago replaced with an insidious lasciviousness.
The divide in our country on this issue is truly great. Terry O’Neil, the president of the National Organization for Women, referred to the ad as “extraordinarily offensive and demeaning.” How tragic that in our Mad Hatter sort of world, using women as billboards is wholesome entertainment and the promotion of message of life is demeaning to women while promoting the choice of life is demeaning.
By His Grace,